Causes of Consumptive Lifestyle
Tuesday, 10 March 2020
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Pandji Pragiwaksono as a stand up comedian once said "What distinguishes us from people abroad is that they are used to working, while here (Indonesia) we are still a generation of workers". We are short of people who work.
Consumptive based on KBBI means that it only uses, does not produce itself, and depends on the production of other parties. Here are 5 causes of consumptive lifestyle in society:
1. Cultural Influence
Consumptive lifestyle has been embedded in the daily life of our society. The proof, in this country more people are just fond of consuming rather than producing their own various items needed. For practical reasons, we prefer to buy what the market has to offer, even though there are still many opportunities to make something and throw it on the market.
The consumptive culture of the Indonesian people is also closely related to our struggle in business. We prefer to work for others without seeing opportunities to work. Our mentality as individuals must be forged so that we don't just become a generation of workers.
2. Lifestyle demands
Many factors affect one's consumptive lifestyle, including work and the social environment. To be accepted in the work environment or social environment, someone will try to make the same standard of living with the people around him.
For example, housewives who live in elite housing. He will feel pressured to appear like mothers who are met in a group gathering RT, thanksgiving neighbors, and even recitation. Consumptive attitudes eventually have the potential to appear congregation.
3. Distracted by Social Media
The awesomeness of social media does not only affect young people. Now, exciting and time-consuming social media activities have penetrated across generations. No wonder, from grandchildren to grandmothers, each has at least one social media account.
Instead of only being used as a media of expression and uploading status, it is better to use this media to get income, namely through Facebook Ads.
Facebook Ads as an advertising facility for Facebook users, can help users classify their target business market, including determining which age groups they want to target.
4. Thirst for Confession
For humans who are accustomed to living socially there will definitely be a point when their basic needs have been met, he wants to get recognition from others. Want to be appreciated, given attention to its existence. Self-recognition will lead to consumptive attitudes when people start spending their money just to get recognition.
Conscious or not, sometimes we ourselves buy something not out of necessity. But, because they want to increase self-confidence. Original shoes from well-known brand output with the price of millions of rupiah will you try to be able to have it, because it can increase self-confidence.
Consumptive attitudes come together with our desire to beautify and enhance appearance. And most of this we get from foreign products, even though there are many factories in Indonesia that make goods for sale on the international market with foreign-made trademarks. Like shoes and T-shirts which we are more proud of because the brand is not because the manufacturing plant is located in Indonesia.
5. Shopping Ease
With the capital of mobile phones and internet data, a person can spend a month's salary in less than one minute without leaving his chair. The ease of transactions that we now feel also impacts on the intensity of shopping that is increasingly frequent.
In the past, to buy one target, we had to shop from one store to another all day long. Some even postponed it until tomorrow if they were not satisfied and had not found the right one in their hearts. In contrast to now, it can be almost every day if there is still a balance left in the account of someone spending time by shopping online.
With these 5 reasons, the consumptive lifestyle of the community is unstoppable. It's time we also glance at business opportunities in the midst of all the opportunities available and the closest.
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