Successful Marketing Strategies in an Easier Way
Friday, 6 March 2020
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Besides marketing techniques can be said as the key to the success of product sales. Good marketing techniques are supported by effective marketing strategies. With this strategy, the marketing process can be maintained, even new ways to market products can also be found and make customers more loyal. Here are some tips for marketing goods more easily:
1. Get to know your customers
Identifying your target market will help you in developing an effective marketing strategy. You can group your target market into several categories, for example the age group of 15-30 years, if you want to market a sport bicycle product.
Or you can target women in the age group of 20-35 years, if you want to market wedges shoes. So, by knowing who your target market is, you will avoid wasting time and money.
2. Do a promotion
Make a promotional effort or introduce your business products to consumers. Try to keep your promotions consistent, ongoing, and in creative ways so customers don't get bored. For example, sending short messages to customers if there are promos of your products.
In addition, see also how promotional efforts made by your competitors. If your offer is more unique and interesting, continue the promotional effort. Don't forget also the greatness of word-of-mouth publicity. The power of word of mouth promotion is indeed miraculous because it can spread and capture customers to many times.
Therefore, prepare yourself to make customers more comfortable doing business with you. Customers who are satisfied with your product will become loyal customers who can attract new customers.
3. Select a strategic location
Another important factor in marketing strategies is the issue of site selection. You notice the Holland Bakery outlet or bakery is always on a busy road where traffic is very high. That is their strategy in targeting potential customers. So, try to choose the right location, strategic, so that your business opportunities to be accessed by customers are more open.
4. Try using internet marketing
Internet marketing can be one of the most effective marketing strategies. You can find out your customer's tastes and your customer's needs by placing your business on a social networking site. Nowadays, online buying and selling is increasingly rife with the number of transactions increasing every year.
This shows the tendency of how customers want to shop outside of store hours, avoiding crowds, and more privacy. The space for innovation is also wide open on the internet.
5. Establish relationships with customers
Maintaining old customers is easier than getting new customers. Because the cost required to attract new customers is about 6 times that of maintaining old customers.
So, create a customer database, enter important data along with the progress that has been achieved, contact them periodically, and inform customers about ongoing product promos, and others.
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